Playbook

Real solutions to real Shopify problems. No best practices copied from the docs. Just what I've seen work, what hasn't, and why.

• Backorder & Preorder on Shopify Plus: How I approach it

• Going international on Shopify: You're probably using Markets wrong

• Customer support on Shopify: Don't let it slow your growth

• Managing large and dynamic catalogs on Shopify: when the platform fights back

• Legacy vs New Customer Accounts on Shopify: should you migrate?

• App or custom build on Shopify: how to actually decide

• Shopify integrations with external systems: how to approach them